Advertising Your Market or Promoting It
Tips for Great Search Advertising:- 1. Know the Text Ad Format – All text ads aren’t created equal. Bing, Yahoo!, and Google all have slightly different text ad formats, so identify and follow the rules of each before running your search advertising campaign. 2. Optimize the URL in Your Search Ad – Text ads feature a URL along with the title of your ad, so make sure it’s relevant to the product or service you are promoting and that it doesn’t conflict with the publisher’s requirements. 3. Include Target Keywords in Your Ad – Use keywords in both your headline and text ad copy that match or are closely related to the keywords you bid in order to help your ad show up in search results for those terms. 4. Write a Strong Call to Action – Tell consumers who see your text ad what action you want them to take, like getting a free estimate or downloading a coupon, so they are more willing to click through to your site. 5. Use a Call Tracking Number – If you us